Hadley Mae Designs is a small business retailer founded by Shelby Gentile. Shelby and her family live in Charlotte, North Carolina. Like many busy moms, she is constantly juggling kids, dogs, husbands ;), and life in general. Never being able to locate her keys in the black pit known as her purse was a constant struggle; especially with her hands always full with kids, groceries, lunch boxes, etc. She recognized that there was a void in the fashionable keychain space and designed a bamboo shaped bracelet made out of food-grade silicone that could help her keep her keys tight.